Improving Public Messaging about Advance Care Planning, Palliative Care, and Hospice using Evidence-Based Principles

Messaging to the public regarding advance care planning, palliative care and hospice is inconsistent and confusing with the result that many people with serious illness neither recognize the benefits of these distinct types of care nor receive them in a timely fashion. Hospice and palliative care specialists are often asked to talk to the public about care for people with serious illness, but most have received little or no training in public messaging or media engagement. Although they may be experts at communicating clinically with patients and colleagues, addressing the lay public is a different matter, and they may not know the best ways to describe their care to increase public awareness and acceptance. This activity reviews the need for improving public messaging about advance care planning, palliative care, and hospice along with the empirical evidence for public attitudes and awareness of these aspects of care for serious illness. The session addresses five evidence-based messaging principles that leading organizations in the field are using to improve their public messaging. One example of that is sharing AAHPM's experience with the principles for some of their recent public messaging. Finally, the faculty will offer worksheets to allow participants to do a self-evaluation of any of their public messaging to improve it by implementing some of the evidence-based messaging principles included in this activity. 

Target Audience

Hospice Medical Directors
HPM Physicians
Nurse Practitioners
Professionals in Training

Learning Outcomes

Desired Outcomes: Upon completion of this educational offering, learners will:

1. Self-Evaluate the the need for improving public messaging about advance care planning, palliative care, and hospice within individual practice settings.

2. Apply empirical evidence for public attitudes and awareness of advance care planning, palliative care, and hospice to improving public messaging about advance care planning, palliative care, and hospice using evidence-based principles.

Activity summary
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AAHPM endorses the Accreditation Council for Continuing Medical Education (ACCME) Standards for disclosure and commercial support and endeavors to ensure balance, independence, objectivity, and scientific rigor for all accredited products or programs. All who are in a position to control or influence the content of an educational activity must disclose any relevant financial relationships with ineligible companies.*Disclosure documents were reviewed for potential conflicts of interest and, if identified, were resolved prior to confirmation of participation. Only those who had no conflict of interest or who agreed to an identified resolution process prior to their participation were involved in this activity.

All editors, faculty and staff have disclosed no relevant financial relationships.

*An ineligible company is defined as any entity producing, marketing, reselling, or distributing healthcare goods or services consumed by, or used on, patients. 

Anthony L. Back, MD
Marian Grant, DNP ACHPN CRNP 
Joseph Rotella, MD MBA HMDC FAAHPM

Content Editors
Julie Bruno, MSW LCSW
Julie Tanner, BSN RN-BC CHPN

Stephanie Adams
Leah Farfan
Theresa Nissen
Julie Tanner, BSN RN-BC CHPN
Angie Tryfonopoulos

This recorded activity is a non-accredited learning resource. No CME or MOC is offered with this activity.


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